17 years of content.

Every time search changed, the job changed with it.

1. 2009
   Repeat the keyword. Climb the page. That was the job.
2. 2011
   Thin pages disappeared overnight. Writing had to get better.
3. The shift
   Writing was one part. The rest was marketing.
4. 2013 to 2019
   Google stopped matching words. It started reading meaning.
5. Zero-click
   The answer shows up. The click doesn't.
6. 2026
   Now the job is getting cited by AI. That's what I build for.

Rahul Pandita

B2B content marketer since 2009.

I build AI workflows for visibility and lead gen.